How Much Does Etsy Take From Sellers? (2026: Every Fee, Real Examples)
Quick answer: for a US seller, Etsy takes three fees on every sale — $0.20 listing, 6.5% transaction, and 3% + $0.25 payment processing (rates verified 2026-07-16). On a typical digital product that works out to 10–19% of the price, and the cheaper the item, the bigger the bite. Sales that come through Offsite Ads cost a further 12–15%. Exact numbers for your price: use the free Etsy fee calculator.
The three fees on every sale
| Fee | Amount | When it's charged |
|---|---|---|
| Listing fee | $0.20 | When you list — and again on every sale, because the listing auto-renews |
| Transaction fee | 6.5% | On item price *plus* shipping you charge |
| Payment processing | 3% + $0.25 | Etsy Payments (US rate; varies slightly by country) |
| Offsite Ads | 15% (12% if your shop did $10k+ in the last 365 days) | Only when the buyer clicked an Etsy-run ad — mandatory for $10k+ shops |
There is no monthly fee on a standard shop (Etsy Plus is optional at $10/month). VAT on fees and a 2.5% currency-conversion charge can apply outside the US.
What Etsy takes at real price points
Digital product, US seller, no Offsite Ads:
| Price | Etsy takes | Effective rate | You keep |
|---|---|---|---|
| $5 | $0.93 | 18.5% | $4.07 |
| $10 | $1.40 | 14.0% | $8.60 |
| $25 | $2.83 | 11.3% | $22.17 |
| $50 | $5.20 | 10.4% | $44.80 |
| $100 | $9.95 | 10.0% | $90.05 |
Two things jump out. First, the fixed $0.45 per order ($0.20 listing + $0.25 processing) is why cheap items get hit hardest — at $3 the effective rate is over 24%. Second, an Offsite-Ads sale adds 15 points on top: that $25 sale becomes $6.58 in fees, 26.3% of the price.
For physical products the same three fees apply, but the 6.5% and 3% are charged on the item *plus shipping* — so charging $5 shipping on a $20 item means fees on $25, not $20. The Etsy profit calculator handles shipping and material costs if you want margin, not just fees.
Is that a lot? Where Etsy sits vs other platforms
For digital sellers the honest comparison isn't "Etsy vs free" — it's Etsy's ~10–14% (with built-in marketplace traffic) against dedicated digital-product platforms where you bring your own audience:
| Platform | Cost on a $12 digital sale | Traffic included? |
|---|---|---|
| Etsy | ~$1.49 (12.4%) | ✅ marketplace search |
| Payhip (Free plan) | ~$1.05 (5% + processing) | ❌ |
| Lemon Squeezy | $1.10 (5% + $0.50, all-in) | ❌ |
| Gumroad | ~$2.29 (10% + $0.50 + processing) | Discover (30% on those sales) |
If buyers find you through Etsy search, the premium over Payhip's 5% is the cost of that traffic — often worth it. If you're sending your own audience (social media, email list) to an Etsy listing, you're paying marketplace rates for traffic you generated; a storefront of your own keeps more. Full breakdown for downloads: Etsy fees on digital products.
How to keep more without leaving Etsy
- Raise your floor. Below ~$5, fixed fees eat you alive; bundle or reprice.
- Watch Offsite Ads. Under $10k/365 days you can turn them off (Shop Manager → Settings → Offsite Ads). Above $10k they're mandatory at 12% — price with that in mind.
- Don't subsidize shipping. The 6.5% + 3% apply to shipping you charge, so undercharging shipping and padding the item price (or vice versa) changes nothing — but *free shipping funded by you* is a real cost on top of fees.
- Split your channels. Keep Etsy for discovery, and route your own audience to a lower-fee platform — most sellers pair Etsy with Payhip or similar; see the full comparison.